BDR Associates was named the winner of the international tender organized by the Eurasian Harm Reduction Network
Eurasian Harm Reduction Network (EHRN) signed the annual contract with the agency BDR Associates - Strategic Communication for media monitoring and analysis services in the Republic of Moldova and Kazakhstan.
In April 2014 EHRN, a regional network of harm reduction programs and their allies from across 29 countries in the region of Central and Eastern Europe and Central Asia (CEECA), started the implementation of the Regional Program “Harm Reduction Works – Fund It!” (Program). Currently, the Program is being implemented in six countries, namely, Belarus, Georgia, Lithuania, Moldova, Kazakhstan and Tajikistan. Media monitoring and analysis is an integral task of the said Program, while Moldova and Kazakhstan had been selected as the two representative countries for the most detailed professional media coverage analysis of the selected topics and key terms.
”Continuous and quality monitoring of press is a very valuable tool both for institutions that promote certain social policies as well as for business. Qualitative and quantitative indicators generated after monitoring the press gives a clear picture regarding the image of a company, product, but also regarding the necessary directions for management of their reputation. Moreover, our Agency has successfully managed the image crisis situations, primarily due to a continuous quality monitoring of the press materials" says Svetlana Japalau, Director, BDR Associates - Strategic Communication.
BDR Associates operates more than 10 years in the Republic of Moldova in strategic communications and public relations field. In addition the expert consulting offered to companies in the Republic of Moldova, the agency has a valuable expertise on the origination and progress of information education and communication campaigns, that aim to influence social behaviors and to contribute to society progress by promoting of social and economic reforms that are taking the first place at local level, but at European level too with impact for the Republic of Moldova.
Agency portfolio includes international institutions, government and non-governmental agencies, as well as the EU Delegation in the Republic of Moldova, e-Government Center, European Development Fund Facility for Southeast Europe, Millennium Challenge Corporation - Moldova, World Bank, BERD SBS Moldova, World Health Organization, AmCham Moldova, as well as companies from private sector.
Read this article also in Romanian or Russian.
BDR Associates Communication is a leading public relations and strategic communication agency in Romania incorporated in 1995. BDR Associates is the first Romanian agency in the field of strategic communication and public relations extending its activity in the Republic of Moldova starting in 2002. In 2003, BDR Associates Communication Group officially became a Hill & Knowlton associate. BDR Associate has a strong team of local and international expertise. The agency’s portfolio includes major clients among multinational and Romanian companies, international bodies and governmental institutions, both in Romania and the Republic of Moldova. The agency’s company profile exhibits a wide range of PR and strategic communication services such as the creation of communication strategies and implementation of research-based communication campaigns aiming at increasing public awareness, informing and educating multiple target audiences, changing attitudes and including behavior development of corporate communication strategies, media relations, and crisis situations management.
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