TeliaSonera has risen on the Helsinki stock exchange value of the brand most valuable company, consulting firm estimates BrandWorxx.
The company\'s research, TeliaSonera, Nokia dropped the second place. Nordea was the third listing.
For the first time in Finland the evaluation was conducted according to ISO standard which holds three basic elements for brand evaluation: financial, behavioral and juridical.
According to the marketing analyst estimates BrandWorxxin Jukka Vaittinen, TeliaSonera raised by the fact that the company has invested in pioneering, foothold in Eastern Europe and brought to market for new solutions.
Other top ten brands are: Fortum, Kone, Nokian Tyres, Elisa, Wartsila, Metso and Orion.
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