MOLDCELL:Moldcell presents its refreshed look and feel
Moldcell mobile operator presented today a refreshed look & feel of its corporate brand within the frames of the press conference organized with this occasion. The brand refreshment is connected to a significant milestone in the company’s history – its 10th year anniversary – and comes as part of TeliaSonera’s strategy to further strengthen its leadership on the fast developing mobile telecommunication services markets of Eurasia.
The festive press conference was conducted by the following representatives:
1. Cecilia Edström, Senior Vice President and Head of Group Communications, TeliaSonera
2. Halim Ates, Vice President, TeliaSonera Eurasia
3. Annette von Koskull, Acting Vice President, leader of the regional rebranding project
4. Chiril Gaburici, CEO, Moldcell
5. Rodica Verbeniuc, Corporate Communication Unit Head, Moldcell
The press conference was opened by Chiril Gaburici, who emphasized Moldcell’s leadership role in the 10 years history of the Moldovan telecommunication market:
“During the past 10 years of Moldcell’s operation on the Moldovan telecommunication market we have established our strong position in terms of network quality and world class service, innovation and technologies, as well as level of investment. We will continue strengthening our market leadership and reputation of an open, transparent and socially-responsible company. During 10 years of our commercial operation on the Moldovan market we have won the trust of nearly 1 000 000 customers! Today, April 28th, Moldcell opens the doors to a new world of communication, taking with it strong group values and changing its look and feel” – concluded Mr. Gaburici.
The refreshment of Moldcell brand emphasizes its belonging to a larger “family” of mobile operators owned by TeliaSonera, a leading European telecommunication company present in 20 markets in the Nordic and Baltic countries, in Spain and in the developing markets of Eurasia, including Russia and Turkey. Four companies of TeliaSonera Eurasia have already refreshed their brands according to the new regional design and common values: Kcell in Kazakhstan (April 2009), Geocell in Georgia (May 2009), Ncell in Nepal (March 2010) and Tcell in Tajikistan (March 2010).
Cecilia Edström congratulated Moldcell with the anniversary and expressed her belief in Moldcell’s strong performance also in the future, with continued support of TeliaSonera:
“I am honored to be here today, celebrating Moldcell’s 10th anniversary and new modern local brand identity. TeliaSonera has over a hundred years’ history and experience in telecommunications. We are proud of our heritage as pioneers of the telecom industry, a position we have gained by being innovative, reliable and customer friendly. Accordingly - our as well as Moldcell’s vision is to be a world class service company by offering a superior customer experience. I believe that Moldcell’s success will be further strengthened by ever-increasing co-operation and the unconditional support of TeliaSonera. The new brand identity of Moldcell that we are presenting to you today is a unique combination of the strong local identity of Moldcell and the international experience and expertise of TeliaSonera.”
Halim Ates congratulated Moldcell with its refreshed look and expressed his excitement about the power of “being part of” a leading telecom operator:
“I am excited about launching a refreshed Moldcell brand empowered by the privilege of being part of a strong group and a leading European telecommunication company, TeliaSonera. Moldcell and TeliaSonera play an important role in developing the telecommunications infrastructure and contributing to the economic growth in Moldova. Today we are opening a new chapter in our company history as we have entered into the second decade of operation in Moldova. The refreshed brand of Moldcell supports our image of a modern, local, reliable and caring mobile operator.”
The redesigned logo of Moldcell includes a new brand symbol in the shape of a stone in rich purple color:
The stone symbolizes origin, our roots and heritage, strength and solidity of our values and actions.
White lines, embracing the stone, represent harmonious connection between different people, generations and nations.
Purple is a royal, noble color that is different from all other colors with its deepness and self-sufficiency. It suggests trust, reliability, it energizes and gives power. Purple is a stylish color; it has close connections with creativity; it inspires to explore everything new and unknown.
“Re-branding for us is a desire to bring harmony to our big family, to renew, to refresh, to keep the pace of modern life, to become better” – concluded Rodica Verbeniuc, while making the new brand introduction.
Annette von Koskull, Acting Vice President of TeliaSonera Eurasia and the leader of the regional rebranding project, shares the TeliaSonera brand strategy in Eurasia:
“TeliaSonera is an international company with a global strategy which acts as local operator on every market. To change the name of the operator would mean to deprive the company of its identity, individuality. TeliaSonera operates on all markets as a guest, respecting the local traditions and cultural values. Thus, every company of the TeliaSonera group is individual in its own way. It is exciting to be part of a strong multinational family, the inestimable value of which is to be and act as One, keeping the beauty of Diversity.
Annette von Koskull also mentions the importance of strong common values shared by the TeliaSonera Eurasia group of companies, including Moldcell:
“A new look is not just a new logo and color. Our brands are based on a strong foundation, formed by outstanding values, that unifies and makes us competitive. The refreshed brand of Moldcell better reflects our corporate values in the Eurasia region, which are:
• Pioneering the development of the telecommunication market by bringing the latest technologies and user friendly services,
• Being a modern local mobile communication company,
• Being part of people’s life, unifying through communication different generations;
• Being agile in response to the market and consumer needs
• Being an integral part of Moldova, contributing to its economic development and taking care of the society through social responsibility projects.”
At the end of the press conference, Chiril Gaburici informed that the new brand brings with it a lot of new opportunities for Moldovan customers. Alongside with the refreshed brand, Moldcell announced the launch of re-shaped products and a re-designed sales network to support its strategy of delivering world class services to its customers.
Honorable guests from TeliaSonera mentioned the high professional level of the re-branding made in Moldova by Moldcell, emphasizing its complexity, originality and elegant style.
NOTES:
About Moldcell:
MOLDCELL, the GSM operator, started its operations in April 2000 by launching a new phase in the development of mobile communication sector in Moldova. As of March 31, 2010, the network of the company is available to close to 100% of the population on the territory of Moldova. The company has invested till now in the infrastructure of the country around 1.7 billion lei and more than 2 billion lei were spent by the operator on the territory of Moldova for taxes, salaries, socio-cultural projects etc. TeliaSonera intends to invest approximately 180 million lei in the development of Moldcell mobile communication operator infrastructure during 2010.
Moldcell was the first to bring to Moldova such mobile services as SMS, Callnotes, MMS, Callme, the complete set of Blackberry services etc. and technologies as USSD, GPRS/EDGE, Camel, 3.5G etc. Company’s major shareholder is one of the most advanced mobile telecommunication groups in the world - TeliaSonera. For more information about Moldcell, please visit www.moldcell.md.
About TeliaSonera:
TeliaSonera provides telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. TeliaSonera is now in 20 markets with close to 460 million inhabitants. The number of subscriptions in 2009 reached around 150 million. For the year 2009, TeliaSonera\'s net sales amounted to approximately USD 14.3 billion and TeliaSonera had around 30,000 employees. The TeliaSonera share is listed on the NASDAQ OMX Stockholm and Helsinki stock exchanges. The two largest shareholders are the Swedish State with 37.3 percent of the shares and votes and the Finnish State with 13.7 percent. Market value as of March 2010 was approximately USD 33 billion.
TeliaSonera provides network access and telecommunication services that help people and companies communicate in an easy, efficient and environmentally friendly way. TeliaSonera creates value by focusing on delivering a world-class customer experience, securing quality in our networks and achieving a best-in-class cost structure. TeliaSonera is an international group with a global strategy, but wherever it operates it acts as a local company.
In the emerging markets of Eurasia, TeliaSonera has majority holdings in leading mobile operators in Kazakhstan (Kcell), Azerbaijan (Azercell), Georgia (Geocell), Moldova (Moldcell), Tajikistan (Tcell), Uzbekistan (Ucell) and Nepal (Ncell). TeliaSonera is also a minority owner of MegaFon in Russia and Turkcell in Turkey. For more information about TeliaSonera, please visit www.teliasonera.com
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