Brand Marketing Executive

24.01.2020

Purpose of the job
Actively participate in the development and implementation of brand specific marketing plans for PM brand portfolio in order to enhance brand image attractiveness, increase awareness of PM international and local brands and ensure proper marketing services are provided to the department, thus contributing to achievement of commercial objectives, overall development of PM business.

Main Requirements:
• Higher education, in Marketing is preferable;
• 2-3 years of experience in FMCG business;
• Minimum 2 years of experience in Marketing;
• Understanding of brand portfolio development processes;
• Creative thinking;
• Analytical & learning capability;
• Fluent in Russian, Romanian;
• Upper-intermediate in English

Main responsibilities:
• Contribute to the preparation of marketing plans and implementation of approved strategy that addresses brand positioning, packaging, pricing, communication & resource allocation;
• Assist in implementation of portfolio initiatives according to marketing plan, including new product launches, pack/product upgrades and other product and packaging innovations ensuring their timely approval within internal approval processes.
• Analyses brand performance and provides efficient solutions for performance improvement;
• Prepare analyses and follow-up reports on all brand-related activities, in order to monitor the successful implementation of the strategy;
• Control assigned marketing expenses and analyze the efficiency and cost-effectiveness of brand marketing activities;
• Define and propose communicational instruments for selected brands; Ensure timely and accurate ordering of information materials to support all planned activities.
• propose necessary action steps to respond to market changes.

What we offer:
• You will work in truly international environment;
• You will get unique development opportunities;
• You will enjoy building your network among highly professional colleagues;
• You will get competitive level of compensation & social package.

To apply for the job, please send your CV to elena.cojocari@pmi.com
Only shortlisted candidates will be contacted.

Philip Morris Sales & Marketing

Philip Morris Sales & Marketing was established in the Republic of Moldova in 1996. It is one of the largest tobacco companies from the Republic of Moldova, striving to be a responsible employer, a major contributor to the state budget and a promoter of the sustainability principles. Philip Morris Sales & Marketing is the affiliate of Philip Morris International, a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies.