Survey Results "Employer Branding & Graduates Career Aspiration"

  • 29.03.2021

On March 29, the Survey "Employer Branding & Graduates Career Aspiration" Results were presented to the general public in a Live event. Iolanta Mura, Study researcher presented the main findings and conclusions of the Study.

Watch the live event here

Read the Study Report here

Follow the presentation in Romanian here

About the Survey:

Employer Branding & Graduates Career Aspiration Survey 2021 is a joint collaboration between the American Chamber of Commerce in Moldova and an MBA student from Moldova, Iolanta Mura, pursuing her studies at the American University of Central Asia. This is the first-ever cross universities study in Moldova that sought to map graduating students' broad vocational interests (career aspirations), desired job characteristics (work values), employer brand image, and innate human motivational and moral dimensions.

The aim is to understand the psychological profiles of graduating students of Moldova and to provide insights for employers to develop jobs that the future of Moldova's workforce desire.

Two separate surveys sampling graduating students from various universities across Moldova were conducted between 17.12.2020 and 12.02.2021. Due to the Covid-19 pandemic, all data collection was conducted online via survey platform Qualtrics. Representatives of universities were contacted, and a social media campaign was run on Instagram and Facebook. Respondents of the first survey were given a chance to win one of forty 500 MDL vouchers from www.elefant.md, while respondents of the second survey were given 100 MDL vouchers from www.elefant.md for their time. For each completed survey, a donation of 10 MDL to be made to Chisinau City Hall to assist their fight against Covid-19. Thus, AmCham Moldova donated technical equipment to Chisinau City Hall, supporting in this way the fight against Covid-19.

 

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